by Cody Simpson
A fresh change can go a long way
For our long-time friends you have seen a few different designs for Web Kiosk over the years. It’s not that we’re restless. Rather inspiration and drive to create new and exciting things keeps us moving. When is the last time you updated your website?
While we affirm the importance of consistency 100%, its just as important to keep up with digital trends so that your brand’s message doesn’t suffer.
Did you know...
- Website credibility (your company’s credibility) is judged 75% on the site’s overall design?
- 61% of time spent on digital media is done through a mobile device, while only 39% is via a desktop.
- Consumers are 59% more likely to make a purchase if they have a good experience visiting your mobile site.
There are plenty more stats that speak to the importance of having an up-to-date website.
Is your website responsive and optimized for mobile devices? You can bet mobile usage will only increase, and your losing customers every time your page doesn’t function or load properly on their phone.
Did you last redesign your website five years ago? Then you’re losing business. Potential customers will quickly assume you have either gone out of business or are less successful. Your competitor who kept their website current however looks trustworthy and professional.
We may be blunt, but its only because there is no sense to sugar coat the reality of digital marketing. We’re consumers too. 99% of the services we purchase are researched first via the web in both our personal and professional lives, and we know the damage an old or poorly designed website can render. Take a look at others in your industry and get familiar with the trends. Think about how you can make connecting with your business easier for your potential customers easier via the internet. Get serious about your web presence because it’s no longer just about being ahead of the pack, it’s about being relevant.